Soda Floats (www.SodaFloats.com)
An ice cream float or ice cream soda, coke float, or spider, is a chilled beverage that consists of ice cream in either a soft drink or in a mixture of flavored syrup and carbonated water. When root beer and vanilla ice cream are used together to make the beverage, it is typically referred to as a root beer float.

The Zuberfizz / Truck Stop Pop Soda Float Program for Retail and Food Service

Summary:  We are creating a full marketing campaign for the Zuberfizz/Truck Stop Pop brands to coincide with the retail products and the new fountain programs.
Retail:  The retail program will relate to a partnership with an ice cream brand partner (to be sourced) and will have consumer offers tying both brands together.
Food Service:  The programming will include food service operator promotions tying in the fountain drinks to a series of soda float options.